Tech & Media know how to be disruptive and youth sports are ripe for disruption. These ideas help develop platforms and other systems that promote activity.
Tech & Media
YOUTH SPORTS IS RIPE FOR DISRUPTION; SO BE DISRUPTIVE
Tech: Develop a simple Internet or smartphone app to conduct attitude surveys of children, parents, and others that can be offered to schools and community groups for free. Allow for some customization of questions and offer the survey in Spanish and other languages.
Tech: Create a digital platform that allows users to find nearby sites for sport activity. Ideally, allow crowdsourcing with quality measures. Integrate with Internet maps.
Media, Video Game Companies: Share what you know about reaching and engaging children; package the insights and make them public. Help youth sport providers tailor their programming.
Spanish-Language Media: Support an integrated PSA campaign designed to reach mothers. Research shows Hispanic girls want to play, but their moms, especially first-generation immigrants, need to be convinced sports will help them in life.