Sports and physical activity are preventive medicine. These ideas help the public health sector take action toward getting kids active.

Public Health


  • Pediatricians: Establish communication channels with PE teachers who see kids and have access to fitness data. Help them create tailored “exercise prescriptions” that connect kids with local sport options.

  • Hospitals: Include the availability of local sport facilities in your Community Health Needs Assessment report that is required under the Affordable Care Act. Public health agencies should do the same.

  • Foundations: Develop opportunities around Social Impact Bonds, a new approach to funding that has shown promise in other sectors. Identify ways that health-promoting sport can be used to justify investments.

  • Foundations: Fund the creation of a tool that compares injury and physical activity rates across sports, so parents can make informed decisions for their children. Also, set grant criteria that promote health and safety.

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