Parents: Advocate for children other than your own. Join a local sport board and promote inclusive policies such as delaying the start of travel teams, adding fee waivers for low-income families, and committing to equal playing time through age 12.
Tech & Media
Spanish-Language Media: Support an integrated PSA campaign designed to reach mothers. Research shows Hispanic girls want to play, but their moms, especially first- generation immigrants, need to be convinced sports will help them in life.(27)
Foundations: Develop opportunities around Social Impact Bonds, a new approach to funding that has shown promise in other sectors. Identify ways that health- promoting sport can be used to justify investments.